Welcome, my wonderful readers, follower bloggers and writers. How we use social media is changing, how we market ourselves and our books is changing. In an industry that’s fast moving and constantly evolving it’s easy to get stuck. What used to work no longer brings results. In this post, I’ll share what works.
I’m back after taking a short hiatus from most of social media while me and my husband moved business premises. Our welding and fabrication unit is now located in the best of rural Wales, surrounded by beautiful countryside. It’s been a yearlong project and we’re both relieved and grateful to finally be set up and running. Phew.
I’ve had plenty of time while decorating to consider my approach to being a blogger and a writer. Media like Facebook has become a place that holds little engagement for me, whereas, Instagram and Twitter has become an interactive, positive place. But as the algorithms get updated, we must get savvy too. I love to watch YouTube clips to get the lowdown on what’s new and how to implement them.
Thankfully, my community of writers and bloggers has always been a supportive, caring place. The rules for blogging have remained the same; write great content, use amazing images, and most importantly – reach out to your fellow bloggers by reading their posts and commenting. Easy peezy.
If you’re considering becoming a blogger, know that you’re in good company. Having a website, a place where you can be authentic and creative, is a fantastic way to develop your brand and become established. Any content that you create on WordPress can be shared to a wide range of your social media accounts, making it a smart approach to marketing.
Finally, a step that I’m about to embark upon, is to learn how to market books. In the last three years that I’ve been blogging, I haven’t had to consider this yet, because I’m still in the query trenches with my manuscript. But one day, hopefully soon, I’ll have a published novel ready to market. And starting to implement a marketing strategy at that point will be too late. So fellow writers who are in the same boat as me, drafting, editing and querying, lets test out the waters and read posts, books and take marketing workshops so that we’re ready to go.
How do you cope with the ever changing demands of marketing? Please share your experience, you know I love hearing from you.
Thanks for stopping by, until next time, Much Love.
Lorraine Ambers 