Today we’re going to explore copywriting and how the techniques can benefit bloggers. It’s also a vital skill for all entrepreneurs in any line of business. In a previous post we discovered the advantages of persuasive writing, which has many similarities and should be used in tandem when crafting a descriptive content for the purposes of engaging your audience. Don’t forget to check it out.
You might be asking – what is copywriting and does it apply to me?
Copywriting – copywriters create fresh written content for advertising, marketing and descriptive texts. Copywriters can write more creative text, like ad jingles, taglines, and other creative copy, or more research-based copy, like a job description on a website.
As a writer, copywriting will become paramount in your marketing. From little social media snippets, to writing an introduction about you or your work, and of course blogging. The aim is to coax your audience into engaging with you, your brand, so that they choose to invest in your product. But also to drive traffic to your site by using some of the tips mentioned below.
Do your research: Like any good writer knows, research is paramount to your success. You may not need to use every piece of information garnered but you 100% need to know what your promoting. Research, research, research.
Use rich SEO content: Define the keywords relevant to your brand and product and insert them throughout your content. This will encourage your blog post to be picked up by search engines and rank you near the top.
USP – Unique Selling Point: What makes you standout from the crowd, why is your work different from your competitors. I’m sure you’re aware of how hard this is, but it’s a necessary skill to master.
Use your words: Colourful prose and strong verbs are essential when crafting each piece, thankfully, we’re writers and have an advantage – use it. Make it interesting and tell your story.
Use a catchy headline: Remember the 4 U’s, Urgent, Unique, Ultra-specific and Useful. Your goal is to catch the reader attention and hold their interest.
Know your audience: Identify your target audience and work to appeal to them. Give them what they want by painting a vivid picture that satisfies their desire. Learn to speak to your ideal customer.
Be clear and concise: It’s easy to play on words, but sometimes that’s not the best way to hook the reader. Make your language easy to understand, don’t bog the reader down with jargon. Everything you write should have a purpose. Equally make your blog easy to read: utilize the white space, use bullet points and short paragraphs. And never forget the advantage of great imagery.
Focus on the benefits: Your readers want to be emotional invested, so highlight the benefits, not the features. Talk about what you, or your product does not is, and demonstrate this. Make the reader feel like they’re getting something, give them instantaneous gratification. Use persuasive writing to ask questions that encourage the reader to agree.
Back up your claims: Build your credibility with the following:
- Facts and statistics
- methodologies
- testimonials
- case studies
- success stories
Include a strong call to action: Take advantage of the opportunity to tell your readers what to do. Call, sign up, buy, register – you’ve gathered their support and interest, now make sure they invest. Successful writers and marketers use the power of three at all times. Don’t be subtle or cleaver, drive your audience to use the CTA in three different places.
Lead with your strongest point: Don’t save the best for last, you want to grab the reader’s attention and keep it. Stress the value of what you’re offering. Let your natural writing voice flow, research indicates that most successful blogs employ a relaxed, personal style.
Thanks for stopping by.
Do you have any tips to share? Have you experimented with copywriting by applying these tips to your business?
If so, have you had any positive results? Please share your experience. You know I love hearing from you.
Until next time, Much Love.
Lorraine Ambers 